28 July 2021
Facebook tests new news feeds for businesses

Facebook tests new news feeds for businesses

Facebook is testing a new feature that will suggest businesses ‘posts in users’ news sources. The company stated that the aim is to help users discover “new businesses they may not be able to find on their own”.

With update Facebookthumbnails of businesses you don’t currently follow preview will add their posts. Thumbnails will appear directly below the business page posts, and will be around a similar topic.

Test aims to minimize the damage of iOS 14 to businesses

For example, a restaurant post might suggest posts from other restaurants in your area, or a beauty brand might point to similar companies.

Facebook feature initially United States of Americawill test in. However, as a result of the elapsed time, it plans to expand the feature to other regions.

The test is a social media iOS 14 Coming in preparation for the update. It also makes the Facebook company much more difficult to track users.

As you know, Facebook warned that the changes in iOS 14 will harm small businesses that rely on their ads. That users are currently following “similarIt is thought that suggesting posts from businesses with a “can help Facebook provide visibility to these companies without tracking ads.”

The company announced the test as part of a larger update for businesses. In addition to new recommendations FacebookIt also improves the usability of the new page design and makes it easier for business owners to draft, schedule, and publish posts from their accounts.

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