Apple has been using Intel processors for all Mac computers since 2006. When it comes to the last quarter of last year, To ARM-based processors the first pass has been made. Intel has been on the agenda recently by publishing short commercials that show Macs useless. But the newly published ad poster contradicts the references they make.
Intel contradicts itself with new processor ad
In the sponsored post published by Intel on Reddit, a man uses a Macbook. Company before published in a commercial When comparing Acer Swift to Macbook It gave the message that Macs were useless.
The keyboard design of the laptop in the image, looking at the reflection and thinness of the Touchbar Macbook Pro We can easily say that it is. 11th generation Intel Core i7 The use of the Macbook, which uses the processor, in the advertisement after the previous systems is almost an “R” signal.
One of the interesting points in the image is the man in front of the computer. Beats headphone using it. While the model of the laptop in the ad is not specified in the ad, the presence of the headset may be a message to Apple.
What will Apple do next?
Partnership since 2006 in the near future will end. Apple now produces its own processors, ARM-based processors produced are cheaper and more efficient is happening. Intel’s not only laptop but also desktop platform Production technology It is disappointing that it is backward in the sense. Because Macbook customers attach great importance to battery life, the use of 10 nanometer processors has a negative effect.
Produced at the end of 2020 Apple M1 processor It was produced as 5 nanometers. Intel’s most recent processor used in current Macbooks 11th generation Core i7 was produced as 10 nanometers. The critical improvement that comes with the Apple M1 provides better performance while using less power.
It looks like it will take a few years for Intel to produce processors at lower nanometers. The company recently announced its new investments and changing strategies for chip production.