Popular social media application of TikTok, It continued to grow globally within a year of being closed to homes due to the coronavirus epidemic that affected the whole world. TikTok, this momentum of growth music managed to adapt it to the industry.
TikTok has brought success to many music lovers
In recent months TikTok, it hosted some of the success stories that will attract attention in the music industry. For example, a name named Nathan Evans in the application user, 19th century of the New Zealand region The Wellerman big with piece named viral seized the opportunity and signed with a record label with it. Later, he got the opportunity to make an album for himself.
As such, for music industry experts TikTok’un One of the most important and destructive elements of it is the unpredictability of which songs will go viral in practice. Older and unsigned pieces and remarkable remixes are highlighted by TikTok’s algorithm, while big pop songs are often unavailable on the app for copyright reasons.
TikTok, Although it advertises itself as a kind of challenging practice in the media, this reflects differently on the numbers. Social media marketing company Fanbytes’in musical partnership manager Of Dylan Pasqua they say, TikTok actually Instagram or YouTube’a at a completely different level compared to that. Because it is now very easy to get tons of views in the company. However, the application has a very high growth rate.
Easter also, Universal, Sony and Warner with artists who have signed on to record companies such as TikTok’taki He stated that they are trying to build their assets. In the description of the manager YouTube’da 3 million, TikTok’ta He mentioned that he played to watch an average of 17.4 million. Considering this trend, it corresponds to a very ordinary rate.
However Apple Music and Spotify Unlike streaming services such as TikTok, Since it is a video sharing application, it has not channeled its first priority to sharing music. The fact that it offered its users music tracks free of charge also brought discussions with it. Because people in the industry say that at least 50 percent of the music used in the application is unlicensed. allegation did. This of course also DMCA and caused copyright infringement to take effect and major legal action threats.
TikTok’un We will see together the question of what effects the results of this revolutionary initiative he made in the music market will have in the future.